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FOR MORE INFORMATION CONTACT: Drenda Collins (305) 289-6484
COLDWELL BANKER SCHMITT HOSTS
DIRECT MARKETING SEMINAR FOR ITS ELITE AGENT CIRCLE
Florida Keys – December 14, 2007 – Coldwell Banker Schmitt Real Estate Company’s (CBSREC) Elite Agent Circle group met Friday, December 7th to participate in a direct marketing workshop conducted by Lois Geller, author of “SOLD! Direct Marketing for Real Estate Professionals”. The session took place at the Sombrero Country Club in Marathon.
The seminar walked participants through a variety of strategies and tactics for communicating and building relationships with prospects and customers, using actual case histories and interactively reviewing materials prepared by the participants.
Coldwell Banker Schmitt president and broker, Brian C. Schmitt, said “Lois Geller correctly points out how much sameness pervades today’s real estate marketing communications. The guidance our sales associates received will help them make their sellers’ properties stand out while providing more meaningful and engaging information to prospective buyers.”
Coldwell Banker Schmitt established the Elite Agent Circle at the outset of 2007 in recognition of the group members’ exceptional level of success, hard work and dedication to the real estate profession. Each of the 25 members is ranked within the Top 100 (8%) of all agents Keys-wide over the previous twelve months. The Top 100 agents were collectively responsible for 50 percent of the sales volume across Monroe County in 2006. Two new members, Margo and Brett Newman, of CBSREC’s Islamorada office were officially welcomed to the Elite Agent Circle.
Coldwell Banker Schmitt has been a leading real estate company in The Keys for over 51 years. The hallmark of the company continues to be its focus on customer service, premier agent business development and support systems, leading edge technology, and the finest training facility and curriculum in The Keys.
Lois Geller has authored nine books on marketing and is president of Mason & Geller Direct of Hollywood, Florida. She is a frequent radio and television panelist. Her "Direct Marketing Diva" column is featured in Fortune. She is an adjunct professor at New York University. For additional information concerning Lois Geller and Mason & Geller, visit http://masongeller.com.
For additional information on Coldwell Banker Schmitt, visit its website at www.RealEstateFloridaKeys.com, or email info@cbschmitt.com, or call any of its five locations in the Florida Keys: 100430 Overseas Highway, Key Largo (305) 451-4422; 85996 Overseas Highway, Islamorada (305) 664-4470; 11050 Overseas Highway, Marathon (305) 743-5181; 29967 Overseas Highway, Big Pine Key (305) 872-3050; and 1201 White Street, Key West (305) 296-7727.
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